Our Privacy Policy

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1.

TRANSPORT DATA

1.1. INTRODUCTION

1.1.1. Intelligent Data Collection Ltd (“ID”, “we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect personal data when you interact with us, use our website, or when data is captured as part of our traffic and transportation surveys.

1.1.2. We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable data protection legislation.

1.2. WHO WE ARE

1.2.1. Data Controller:

 Intelligent Data Collection Ltd

 Registered in England and Wales

 Registered Address:

• Unit 2, Cordwallis House

• Cordwallis Street

• Maidenhead

• Berkshire

• SL6 7BE

o Email: info@intelligent-data-collection.com

o Telephone: 0845 003 8747

1.2.2. ID specialises in traffic, transport, pedestrian, and active travel data collection services across the UK and EU.

1.3. PERSONAL DATA WE COLLECT

1.3.1. Website and Enquiry Data

 Name

 Organisation

 Email address

 Telephone number

 Any information provided via contact forms or email

1.3.2. Client and Supplier Data

 Contact names and job titles

 Business contact details

 Contractual and billing information

 Communications relating to projects and services

1.3.3. Survey and Field Data

 Video footage of public spaces

 Images of vehicles, cyclists, and pedestrians

 Vehicle movement and behavioural data

 Vehicle number plates

1.3.4. ID does not intentionally collect personal data beyond what is necessary traffic analysis. Where individuals are incidentally captured in public-space footage, this processing is carried out under the lawful bases described below.

1.3.5. ID does not have any capacity for the usage of facial recognition technology or linking vehicle number plates to specific individuals.

1.4. LAWFUL BASES FOR PROCESSING

1.4.1. We process personal data under one or more of the following lawful bases:

 Legitimate Interests – for delivering traffic surveys, analysing transport movements, improving transport networks, and operating our business

 Contractual Necessity – where processing is required to fulfil a contract with a client or supplier

 Legal Obligation – where we are required to comply with legal or regulatory requirements

 Consent – where explicitly obtained (i.e. marketing communications)

1.5. HOW WE USE PERSONAL DATA

1.5.1. We use personal data to:

 Respond to enquiries and provide information about our services

 Deliver contracted traffic and transport surveys

 Analyse and report traffic, pedestrian, and transport data

 Manage client and supplier relationships

 Maintain the security and integrity of our systems

 Comply with legal and regulatory obligations

1.6. VIDEO AND TRAFFIC SURVEY DATA

1.6.1. ID undertakes surveys in public and private locations. Where required, signage is deployed indicating that surveys are in operation and providing contact details.

 Data is collected for transport analysis purposes only

 Footage is securely stored on encrypted systems

 Access is restricted to trained and authorised personnel

 Data is retained only for so long as necessary for the project and legal requirements

 Data is not used for surveillance, enforcement, or marketing purposes

1.7. DATA SHARING

1.7.1. ID may share personal data with:

 Clients commissioning survey work

 Trusted subcontractors or suppliers operating under contractual confidentiality and data protection obligations

 IT and hosting providers supporting our systems

 Regulatory or law enforcement bodies where legal required

1.7.2. ID does not sell personal data to third parties.

1.8. INTERNATIONAL TRANSFERS

1.8.1. Personal data is stored and processed primarily within the United Kingdom.

1.8.2. Where data is transferred outside the UK, appropriate safeguards are in place in accordance with UK GDPR requirements.

1.9. DATA SECURITY

1.9.1. ID implements appropriate technical organisation measures, including:

 Encrypted storage and transfers

 Access controls and role-based permissions

 Staff training on data protection responsibilities

 Incident response and breach management procedures

1.9.2. These measures align with our internal Security and Data Protection policies, in accordance with ISO 27001 and Cyber Essentials certifications.

1.10. DATA RETENTION

1.10.1. Personal data is retained only for as long as necessary to:

 Fulfil the purposes for which it was collected

 Meet contractual obligations

 Comply with legal and regulatory requirements

1.10.2. Survey data is securely deleted or anonymised once retention periods expire.

1.11. YOUR RIGHTS

1.11.1. Under UK GDPR, you have the right to:

 Access your personal data

 Request rectification of inaccurate data

 Request erasure of your data (where applicable)

 Restrict or object to processing

 Data portability

 Withdraw consent (where consent is the lawful basis)

 Lodge a complaint with the Information Commissioners Office (ICO)

1.11.2. Requests can be made by contacting us using the details below.

1.12. CONTACT US

1.12.1. For privacy-related queries or to exercise your data protection rights, please contact:

 Data Protection Officer

 Intelligent Data Collection Ltd

 Email: info@intelligent-data-collection.com

 Telephone: 0845 003 8747

1.12.2. You have the right to complain to the Information Commissioners Office (ICO) at www.ico.org.uk.

1.13. CHANGES TO THIS POLICY

1.13.1. We may update this Privacy Policy from time to time. The latest version will always be published on our website.